Variable Data Printing

Variable Data Printing (VDP) Marketing studies repeatedly show that personalizing communications boost their effectiveness. Today, VDP enables businesses to personalize their Variable Data Printing VDP applications refer to the databases to make each printed piece customized to specific individuals’ taste by changing the images and text on each print.

Digital Printing Benefits communications by using digital technology to link print engines to databases. These databases contain a combination of contact records and varying versions of content for the printed documents. When a document is printed, VDP refers to the databases to make each printed piece customized by changing the images and text on each print. This type of printing is virtually impossible in traditional offset world as it requires a combination of electronic print workflow programs and digital output devices.



 



 

 

 

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