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Direct Mail
Why is DIRECT MAIL one of the most effective ways to communicate with your customers? Because it works.
Your creative has 3 seconds to gain the prospects attention, then 12 seconds for recognition...so Make It Count!
Print Provides an Opportunity to Differentiate
- The CMO Council found that the average response rate for emails is 0.12%, whereas the average response rate for direct mail is 4.4%.
- According to the Mail Media Centre, while 11% of marketing emails are opened, the open rate is 91% for prospecting direct mail.
- A survey by Print in The Mix found 79% of consumers act on a brand's direct mail piece immediately
- Direct Mail brings in 78% of donations for non-profits
- From 2004, Direct Mail response rates are up14%. Email marketing response rates down 57%.
- 80% of households read or browse their advertising mail
Print is Viewed as Trustworthy
- According to a Print In the Mix survey, 56% of respondents say they found printed material to be the 'most trustworthy' of media channels.
- The same survey found that nearly half of the respondents said they've retained a direct mail piece for future reference, and 17% regularly do so.
- A study by VTT Technical Research Centre of Finland found that consumers trust advertising in print media more than any other media.
Print Helps to Connect the Online & Offline Worlds
- Printing Industries of America found that 67% of online searches are driven by offline messages, with 39% of shoppers making a purchase.
- Shoppers who receive a direct mail piece pointing them to an online site spend an average of 13% more than those who do not receive a printed piece.
- Websites supported by catalogs yield 163% more revenue than those not supported by catalogs.
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